While more and more event planners are incorporating a virtual component into their live events, many still shy away from adding it. However, according to Hilary, that mindset needs to change for events to continue to meet the demands of attendees. "With more and more millennials entering the workplace, they will expect ready access to content, not only at work, but on their mobile devices. Incorporating virtual into events allows attendees to consume more content than they are physically able to at a live event. And for corporations, the return on investment in live events grows as the content is extended to more people both in and out of the conference center."
During her session, Hilary will reveal her Six Steps to a Successful Virtual Event, where she will discuss what it takes to plan, execute and measure the ROI of virtual events.
Evia, located in Redmond, Washington, enables users and clients to capture, edit, stream and share valuable event content, maximizing their investment in live events and allowing them to engage broader audiences. We bring the human touch back to technology with a diverse team of seasoned professionals that is “always on” to create community through content. Started in 1993 by three guys in a basement who shared an idea and a passion, Evia now has more than 35 employees and offers a full range of virtual event solutions for clients such as Amazon, Microsoft, Starbucks and Tableau.
About Cascadia Educational Conference
The Cascadia Educational Conference is a joint regional conference for the Oregon, Washington State and British Columbia chapters of Meeting Professionals International. Cascadia features educational breakouts, motivating keynotes and opportunities for meeting planners and suppliers to network and connect in the hosted buyer program and the trade show.
Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. Founded in 1972, the organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry.