Video Marketing Tips in 1..2..3..

While at MPI WEC18 last summer, I attended Antoine Dupont's session on Video Marketing. I figured I might learn a thing or two about marketing videos that I could pass along to my clients. Boy, was I wrong! Instead of learning "a thing or two," I received a wealth of information not only on the importance of video in your marketing strategy, but I also learned a concrete, proven formula to optimize your marketing strategy. I thought to myself, "All event organizers and event marketers should be doing this."

Phone Interview Tips: Don't Get Eliminated Before it Even Starts

Oh, the dreaded phone interview.  Why is it so hard to convey who we are over the phone to a stranger?  For me, it’s simple – if I can’t see your body language and reactions to what I am saying, I have no idea if I am on the right track.  No way to gauge how I am doing………it can be complete torture!  

Evia Goes Back to School

I’m totally “that kid” that loved everything Back-to-School…the new pencils, new schedule, new shoes (if I was lucky). September for me is the chance to reset and renew after a busy summer. So you can imagine my excitement when Evia was invited to participate in a marketing course at the University of Washington.

GUEST BLOG: How Hubb Event Management Software is Helping Event Managers Skyrocket Conference ROI

You want a great event with ROI that’s out of the park. But, there are two things holding you back from this goal.

First, you have all these technology tools that are billed as “solutions” but they’re not working together in a coordinated way at all, and it’s hindering your ability to market that important event content.

Second, your event managers are struggling.