While at MPI WEC18 last summer, I attended Antoine Dupont's session on Video Marketing. I figured I might learn a thing or two about marketing videos that I could pass along to my clients. Boy, was I wrong! Instead of learning "a thing or two," I received a wealth of information not only on the importance of video in your marketing strategy, but I also learned a concrete, proven formula to optimize your marketing strategy. I thought to myself, "All event organizers and event marketers should be doing this."
On October 31st, a team from Evia volunteered time to help at Redeeming Soles, whose mission and vision is “to empower those in need through the provision of footwear” and that “all men, women and children in the community have the necessary footwear to be able to participate in daily life.”
Oh, the dreaded phone interview. Why is it so hard to convey who we are over the phone to a stranger? For me, it’s simple – if I can’t see your body language and reactions to what I am saying, I have no idea if I am on the right track. No way to gauge how I am doing………it can be complete torture!
In May of 2015, the company decided to improve our parental leave benefit, rolling out a comprehensive maternity AND paternity leave plan. This new plan now includes twelve weeks off, ten of which are paid, for the birth or adoption of a child.
I’m totally “that kid” that loved everything Back-to-School…the new pencils, new schedule, new shoes (if I was lucky). September for me is the chance to reset and renew after a busy summer. So you can imagine my excitement when Evia was invited to participate in a marketing course at the University of Washington.
You want a great event with ROI that’s out of the park. But, there are two things holding you back from this goal.
First, you have all these technology tools that are billed as “solutions” but they’re not working together in a coordinated way at all, and it’s hindering your ability to market that important event content.
Second, your event managers are struggling.
Jiju John is an innovator, and as the Development Manager at Evia, he likes surrounding himself with other innovators, people who are eager to think outside of the box and are not afraid of failure.